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Have you developed a
section of your company web site as a recruiting tool? If not, you’re
missing an excellent opportunity to reach out across the globe and touch
someone who might be the definitive candidate for your next opening!
If you’re planning to
craft a recruiting segment, here are some suggestions to capitalize on the
site’s ability to attract a diverse pool of candidates:
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Create a broad
content to appeal to a wide audience in terms of age, race, ethnicity
and culture – highlight mentor initiatives; community volunteer
opportunities; career development options; and diversity of benefits.
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Ensure that the job
opportunities segment is current and easy to navigate, or candidates
will visit once and not return.
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Develop an online
job application process so you can store resumes and search your
applicant pool electronically. Be sure to implement an auto-response
system that acknowledges receipt of electronically transmitted
applications.
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Recent press
releases, newspaper, or journal articles and brief highlights about your
company and industry are all excellent items for the online section
about the company.
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Feature current
employees with their background, education, and hobbies.
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Add technical and
product information so that interviewers are required to spend less time
explaining what your company does to applicants.
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Include a section
about the corporate culture and key leaders in the organization.
For other ideas about
recruiting across generations, see Bridging the Generation Gap, by
Dr. Linda Gravett and Ms. Robin Throckmorton, available at
www.amazon.com
and Barnes and Nobles bookstores!
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